RENDER SETUP: Display with color-critical merchandise (red fabrics, skin tones, varied colors). Side-by-side: 80 CRI (shifted colors) vs 95+ CRI (accurate). Show fabric swatch comparison.
HOW TO LIGHT IT: All fixtures: CRI 90+ minimum, R9 50+ minimum. Fashion/cosmetics: CRI 95+, R9 80+. Request test samples before specification. Consistent 3000K throughout for color consistency between zones. Avoid mixing CCT which can shift color perception zone-to-zone.
EFFECTS TO SHOWCASE: Accurate color rendering, red fabrics appearing true, skin tones flattering, customer color confidence, reduced returns from color mismatch.