Modern optical design allows precise control over where light goes and, critically, where it does not. Properly specified fixtures deliver maximum intensity to merchandise while maintaining customer comfort.
Medium
Mid-Range
Approach Detail
Specify fixtures with UGR <19 rating for general lighting, sharp cutoff optics for accents. Position case lights to aim away from customer sightlines. Use honeycomb louvers on track heads. Employ dark-light-dark technique: dark ceiling over customers, bright light on merchandise, dark background in cases.
Key Fixtures
Erco fixtures with ERCO Darklight Technology, iGuzzini Laser Blade with honeycomb, Zumtobel SUPERSYSTEM with anti-glare, Flos Architectural with cutoff options
Designer Notes
RENDER GUIDANCE: Customer should be shown in comfortable, flattering shadow while merchandise blazes with light. No visible light sources in customer views.
Best For
All jewelry retail applications—this should be default approach
