High output window display

High-lumen spotlights inside window creating island of brightness that draws the eye even in bright daylight. Products pop against the darker store interior.

Medium Premium
Approach Detail

Install 2000-5000 lumen spots aimed at window products. Use 3000K for warmth against cool daylight. Shield fixtures from direct customer view. Add daylight sensor to auto-dim in evening.

Key Fixtures

Erco Parscan, iGuzzini View Opti, Flos Architectural, high-output track heads

Designer Notes

Compete with sunlight through intensity contrast, not color. The window should glow like a jewel box against the street.

Best For
Street-front bakeries in sunny climates. Window displays as primary customer attraction. Competition with bright outdoor conditions.