Glare control for customer comfort (jewelry main cases)

Problem Summary

High-intensity display lighting creates glare that causes customer discomfort and fatigue, reducing time spent browsing.

Context Notes

Customer comfort directly impacts time in store and purchase likelihood.

Solutions

Precise cutoff optical control
Medium Mid-Range

Precise cutoff optical control

Fixtures with sharp optical cutoff illuminate merchandise while keeping customers in comfortable shadow
Indirect ambient with direct accent
Medium Premium

Indirect ambient with direct accent

Comfortable diffuse ambient lighting balanced with precise merchandise accents

Related Challenges

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